etoy occurs as conceptual art class action that won a Prix Ars Electronica in 1996, and got the large "Toywar" using eToys Inc in 1999 for an historic domain name dispute about [http://www.etoy.com etoy.com]

etoy sells etoy.SHARES (640.000) & travels inside etoy.TANKS (Xl-foot payload containers). Their independent motto is: "leaving reality behind". toywar has been called "the most expensive performance in art history", citing Etoys' market capitalization loss of $4.5 billion dollars in a period of the conflict. Nonetheless virtually all analysts denied that this got been from either a efforts of Etoy & its supporters alone. A story is subject of the film infotainment [http://uk.imdb.com/title/tt0415067/ info wars].

etoy was founded 1994 in the Swiss Alps by Gino Esposto, Daniel Udatny, Marky Goldstein, Fabio Gramazio, Martin Kubli, Michel Zai, Hans Bernhard (etoy.ESPOSTO/etoy.CARL, etoy.UDATNY/etoy.DAVE, etoy.GOLDSTEIN/etoy.MARK, etoy.GRAMAZIO/etoy.TAKI, etoy.KUBLI/etoy.JACK etoy.ZAI/etoy.MATT, etoy.BRAINHARD/etoy.HANS).

"Leaving reality behind" by Regula Bochsler & Adam Wishart was freed 2002. a book all all about a story of the etoy corporation, about the battle of etoy vs. eToys Inc. & whether a Internet was for even a benefit of the couple of or the pleasure of the numbers of. A Financial Days described it when, 'an significant story & when fascinating as a easily-crafted thriller.' The UK (ISBN 1841155942) & the United states of america edition (ISBN 1044292544) edition is available.